A Mailchimp alternative for small teams
Looking for a cheaper alternative to Mailchimp, or just a simpler one? Hemero is email-only: campaigns, signup forms and automations, priced by the emails you send. This page compares the two honestly, including where Mailchimp is the better choice.
Hemero vs Mailchimp: the main differences
Mailchimp is a long-established platform that covers more than email. Hemero does less on purpose and focuses on sending email well. The differences that matter most are in the approach, not in a feature checklist.
How you pay
#pricingMailchimp's pricing page tiers its plans by number of contacts and also gives each plan a monthly sending allowance; it has a pay-as-you-go option as well. Hemero's monthly plans are based on emails sent (from $19 for 25,000 emails), your list size does not set the price, and without a plan you buy packages at $1.50 per 1,000 emails that never expire.
What is included
#plansOn Mailchimp the limits on things like automation flows, seats and AI access vary by plan. In Hemero every plan has every feature: the editor, forms, automations, segments, reports, API and assistant. Plans differ only in emails and assistant messages.
Language
#españolHemero works entirely in English and Spanish, including the pages your subscribers see. See email marketing in Spanish for exactly what that covers.
Deliverability safeguards
#sendingHemero builds the safeguards in: a new domain is warmed up gradually, a campaign that starts bouncing or drawing complaints pauses itself, inactive contacts are set aside and the content is checked before you send. They reduce risk; they do not guarantee inbox placement. Details in deliverability.
Scope
#scopeMailchimp also sells SMS as an add-on and separate website plans. Hemero has neither: it is email, signup forms, automations, reports and an API.
When Mailchimp is the better choice
Choose Mailchimp if you want email and SMS in one tool: Hemero does not send SMS. Choose it too if you want a website from the same vendor, since Hemero has no website or landing page builder.
It is also the safer pick if you depend on a particular app from its large integrations catalogue. Hemero connects to WordPress, Shopify, Stripe, Zapier, Make and a REST API, which is a smaller list. And if you have years of campaigns, templates and automations you do not want to rebuild, staying put is a fair call: Hemero imports your contacts, not your old campaigns.
When Hemero fits better
Hemero fits if email is all you need and you want it simple: a small team, a shop or a newsletter that wants campaigns, signup forms with double opt-in, automations and clear reports without a bigger marketing suite around them.
It also fits if your sending is uneven (packages never expire, so a quiet month costs nothing extra), if you want a large list to cost you only when you actually send to it, or if your audience speaks Spanish and you want the app and the subscriber-facing pages in that language.
Switching from Mailchimp to Hemero
Moving takes an afternoon. You bring your contacts; you rebuild your emails.
Export your audience
Export your contacts from Mailchimp as a CSV. If the export lets you include people who unsubscribed or whose address was cleaned, include them: Hemero puts them on your suppression list so nobody who opted out is emailed again.
Import it
Go to Contacts and import the file. Hemero recognises Mailchimp exports and picks the email, name, tag and status columns for you; you can change any of them. Confirm that these people agreed to hear from you.
Check the result
The summary shows who will be subscribed, who goes to suppressions and which rows were skipped (invalid, disposable or not confirmed). An import can be undone for 7 days.
Verify your domain
Add the DNS records Hemero gives you for your sending domain. Records from your old tool are separate.
Recreate your forms and emails
Build a signup form and put it where your old one was, rebuild your main templates in the editor and set up your automations. The assistant can draft the first versions.
About this comparison
Statements about Mailchimp come from its public pricing page and describe how it presents its plans, not the current terms of any plan. Check Mailchimp's own site for what it offers today. Last reviewed: November 2026.
Mailchimp is a trademark of its owner; Hemero is not affiliated with it.
Questions
Is Hemero a cheaper alternative to Mailchimp?
It depends on how you send. Mailchimp's plans are tiered by contacts and sends; Hemero's are based on emails sent, from $19 a month for 25,000 emails, or $1.50 per 1,000 emails in packages that never expire. Compare both with your own list size and sending frequency.
Can I import my Mailchimp audience into Hemero?
Yes. Export your contacts as a CSV and import it: Hemero recognises Mailchimp exports, keeps unsubscribed and cleaned addresses out of your list and leaves them on your suppression list.
Do my Mailchimp campaigns and automations come with me?
No. Hemero imports contacts only. You rebuild templates, forms and automations, which is a good moment to drop the ones you no longer use.
Does Hemero have landing pages, SMS or a website builder?
No. Hemero is email only: campaigns, signup forms, automations, reports and an API. If you need SMS or a website in the same tool, Mailchimp is the better fit.
Is there a Mailchimp alternative in Spanish?
Hemero is available entirely in Spanish: the app, the assistant and the pages your subscribers see, such as the signup form and the unsubscribe page. Only the legal documents are English.
Is there a free plan?
No free plan. Every new account starts with 500 free emails and 100 AI credits once it verifies its email, so you can try a real send.
Ready to try it? Create an account, import your list and send a test campaign before you decide.