Email marketing for ecommerce and online stores
Hemero helps an online store grow a list of people who agreed to hear from it, welcome them automatically and send campaigns to the right segment. It works with Shopify, WooCommerce and Stripe. It is not a full ecommerce marketing suite, and this page says where it stops.
How Hemero works for an online store
The job is simple: get permission, say hello, then send things worth opening. Hemero covers each step, and each one has a rule that keeps you out of trouble: only people who agreed to email are subscribed, and anyone who unsubscribes stays unsubscribed.
Bring in customers who said yes
Connect your store or checkout so people who gave marketing consent land in a list automatically. Customers who did not agree are not subscribed.
Add signup forms to your site
Put a signup form in your store as a popup, an embed or a hosted page. Turn on double opt-in if you want each person to confirm by email.
Welcome people automatically
An automation can start when someone joins a list or confirms a form: send a welcome email, wait a few days, send a follow-up.
Read what happened
Reports show deliveries, opens, clicks, bounces and unsubscribes per campaign.
Shopify, WooCommerce and Stripe
Each integration only moves people who gave marketing consent. Availability and setup are described on each page.
Shopify
#shopifyCustomers whose Shopify email marketing consent is subscribed become subscribed contacts in a list, and your signup form can appear in your storefront as a popup or a theme block. If a customer unsubscribes in Shopify, Hemero unsubscribes them too. See Shopify.
WooCommerce and WordPress
#woocommerceA WordPress plugin adds a signup popup or form to your site and an unchecked newsletter box at WooCommerce checkout. Only people who tick it are subscribed. See WordPress.
Stripe
#stripeCustomers who opt in at Stripe Checkout are added to a list, and subscription changes update existing contacts, which you can use for segments such as active or canceled customers. See Stripe.
Segments that keep themselves up to date
A segment is a saved filter, such as everyone on a list who opened your last campaign, or contacts who joined after a date you pick. It refreshes by itself every time you send. You can also filter by custom fields, including the plan details that the Stripe integration stores on a contact. Hemero does not segment by order value or products bought.
The editor has ready-made sections, among them a product section, plus blocks for a discount code and a countdown. The discount code block shows a code you type; it does not create unique codes.
What Hemero does not do for stores
Hemero does not send abandoned-cart emails, product recommendations or order-confirmation emails from your store, and it does not attribute revenue to campaigns. If those matter most, a tool built around store data will serve you better. Receipts and notifications from your own software can go through the transactional API.
What it costs
Monthly plans start at $19 for 25,000 emails, or you can buy packages at $1.50 per 1,000 emails that never expire, which suits stores with seasonal peaks. Your list size does not set the price. See pricing.
Questions
Does Hemero send abandoned-cart emails?
No. Hemero does not read carts or orders. You can welcome new subscribers and send campaigns to segments, but not cart reminders.
Can I sync my Shopify customers?
Yes, only those whose email marketing consent in Shopify is subscribed. Customers who did not agree are left out, and anyone who unsubscribes in Shopify is unsubscribed in Hemero.
How do I add a newsletter checkbox at WooCommerce checkout?
The WordPress plugin adds an unchecked newsletter box at checkout. Only shoppers who tick it are subscribed, and they go into a list you can use for campaigns and automations.
Can I send a welcome email to new subscribers?
Yes. Create an automation that starts when someone joins a list or confirms a form, and add a welcome email, a wait and a follow-up.
Can I segment by what customers bought?
Not by products or order value. You can segment by list, status, sign-up date, campaign activity and custom fields, including the Stripe plan details stored on a contact.
Is there a plan for stores that send rarely?
Yes. Buy a package of emails and send whenever you want. Packages never expire.
Start with a list that said yes. Create an account, connect your store and send your first welcome email.