Stripe email marketing integration: add Stripe customers to your mailing list
Customers who agree to marketing emails at Stripe Checkout become Hemero subscribers, and their plan and subscription status stay on the contact. Hemero only reads your Stripe data, and it never changes it.
Availability
The Hemero app for Stripe is in external testing and is not published on the Stripe App Marketplace yet. Until it is, the Integrations page in your Hemero account shows it as coming soon. Write to [email protected] and we will tell you when it is ready.
What the Hemero app for Stripe does
Opted-in checkouts become subscribers
When a Checkout Session completes and the customer agreed to marketing emails, they are added to Hemero as a subscribed contact, in a list you choose. The list is called “Stripe customers” until you change it.
Plan and status on every contact
When a subscription is created, changed or canceled, the contact gets the plan name and the subscription status as attributes. Active and trialing subscriptions carry the tag stripe-active, canceled ones stripe-canceled, so you can build segments such as “customers who canceled”.
Read-only access
The app asks Stripe for read permissions on events, customers, Checkout Sessions, subscriptions and products. It does not ask for access to payment methods, charges or invoices, and it never changes anything in your Stripe account.
Who it is for
Software and subscription businesses, course creators and shops that take payments with Stripe Checkout or Payment Links and want paying customers on their email list, tagged by plan.
How to connect Stripe to Hemero
Connect Stripe
Once the app is published, you will click Connect Stripe on the Integrations page in Hemero, or install Hemero from the Stripe App Marketplace, and approve the read-only permissions.
Confirm the organization
When Stripe brings you back to Hemero, confirm which organization the account connects to. Only owners and admins can do it. Hemero creates the “Stripe customers” list and starts importing.
Ask for consent at checkout
Add a dropdown custom field to your Stripe Checkout or Payment Link, such as “Receive our news?” with the options Yes and No, and give it the key newsletter. In the US you can instead turn on Stripe's own marketing consent box. Without a consent question, nobody new is added.
Pick the list and the mode
In the Stripe card on Integrations, choose the list, the key of your consent field if it is not newsletter, and who becomes a contact. Sync now imports again.
What data moves, and when
Who is added
By default only customers who opt in at checkout. The opt-in is either Stripe's own promotions checkbox (US merchants and customers only) or a Yes to your custom field. Yes, Y and Sí count, along with a few similar answers. A customer who picks No, or who is not asked, is not added.
People who are already contacts
In the default mode, customers who did not opt in never create a contact, but if they are already a contact their plan, status and tags are updated. A subscription update never changes whether someone is subscribed or unsubscribed. A person who unsubscribed in Hemero is subscribed again only by a newer opt-in at checkout.
When it happens
Stripe sends Hemero an event when a Checkout Session completes or a subscription changes, so contacts update as it happens and can start automations. When you connect, Hemero also imports the completed checkouts of the last 90 days, without starting automations.
All customers mode
You can choose to subscribe every customer in the Stripe account. Hemero warns you: only use it if every customer already agreed to receive your marketing emails, because that consent is your responsibility. Someone who unsubscribed in Hemero is still never subscribed again by this mode.
What the Stripe integration does not do
It does not take payments, refund, change plans or create anything in Stripe, and it does not send receipts or invoices: Stripe does that. It does not import amounts, invoices or purchase history, so segments are based on plan, status and tags rather than spending. Bounced and complained addresses are never subscribed.
Disconnect any time from Integrations, or by uninstalling the app in Stripe. Hemero stops importing and drops its access, and the contacts already added stay. The app is free to install; you pay Hemero only for the emails you send: see pricing.
Questions
Does Hemero get my customers' card details from Stripe?
No. The app only asks for read permissions on events, customers, Checkout Sessions, subscriptions and products. It does not ask for payment methods, charges or invoices.
Which Stripe customers are added to my mailing list?
By default only those who opt in at checkout, with Stripe's marketing box or with a Yes to the dropdown field you add. You can switch to all customers if every one of them already agreed to marketing emails.
How do I ask for marketing consent outside the United States?
Stripe's own marketing checkbox is limited to US merchants and customers. Elsewhere, add a dropdown custom field to Checkout or your Payment Link with the key newsletter and the options Yes and No.
Turn paying customers who said yes into subscribers. Create your account and connect Stripe when the app is ready.